The Story:

Let us tell you the story of the coffee homeland that is more than 600 years old, the story of coffee cultivation began on our beloved country in many regions in Yemen including (Haraaz, Bani Hammad, Bani Matar, Yafa, Khawlan, and several other regions) and its cultivation expanded from main varieties which are (Dawaery, Jaadi, Jufini, Tufahi).

Then the Ottomans came and preserved the great plant and contributed to its transfer and spread outside Yemen, and it was exported while it was roasted so that it would not be grown in other countries, and coffee was known at that time as (Mocha) in relation to the largest export port at the time, the port of (Al-Mocha), which contributed to the spread of coffee reputation.

Origin Story:

Let us tell you the story of the coffee homeland that is more than 600 years old, the story of coffee cultivation began on our beloved country in many regions in Yemen including (Haraaz, Bani Hammad, Bani Matar, Yafa, Khawlan, and several other regions) and its cultivation expanded from main varieties which are (Dawaery, Jaadi, Jufini, Tufahi).

Then the Ottomans came and preserved the great plant and contributed to its transfer and spread outside Yemen, and it was exported while it was roasted so that it would not be grown in other countries, and coffee was known at that time as (Mocha) in relation to the largest export port at the time, the port of (Al-Mocha), which contributed to the spread of coffee reputation.

Here the story begins:

We are in eastern Haraaz, the coffee was grown in our country’s terraces massively, but with the fluctuation of time and conditions and the lack of interest in marketing this product, the farmers uprooted the coffee tree and only a few of it remained and replaced it with the qat tree until it spread widely in our lands then our master (Mohammed Burhan Al-Din) came To the land of Yemen and looked at the qat tree in our lands and resented it a lot..
Then he instructed us and urged the members of the sect in eastern Haraz to uproot qat trees from their lands and replace them with good trees, especially coffee tree. The son of the Sultan -our master Mufaddal Saif al-Din- completed what his father, our master (Muhammad Burhan al-Din) had begun as regards to the mission of qat trees uprooting until they were completely uprooted in East of Haraaz...

Then he made a revolution to replant good coffee trees in all lands that used to have qat trees, and to plant fertile and barren lands again...
And he instructed us - as Haraaz Coffee- to grow, produce and trade in coffee crops in order to open markets for Yemeni coffee, that is grown in Haraz and all regions of Yemen, locally and globally. A couple of years later, we establish association with the multi-purpose agricultural cooperative named Al-Ekleel Association, in order to support farmers in growing coffee.
After that, we headed towards the productive agricultural, marketing and sales effort by opening branches of Haraz Coffee in more than one area and participating in events and festivals to restore the culture of Yemeni coffee with specialized Haraz coffee products and various packages produced by Haraz Coffee, as well as marketing coffee locally and targeting global markets for export.